Ethical fashion Essay Example | Topics and Well Written Essays - 750 words

respectable fashion - Essay ExampleConsumers have certain expectations about particular product or utility offerings (De la Merced, 2011). In line with this, their main concern is to acquire a product or helper offering which is in line with their expectation in order to satisfy their needs. Consumers therefore focus on what they can get. This is a self-centered approach because they believe they always have the right to ask for the best. In reality, they do not care so much how the product was produced for as long as they volition ultimately receive one with best quality at a reasonable cost and substantially good quality. In fact, this is further illustrated how the ripe marketing approach continues to give high priority on creating certain quantify for customers. The modern marketing techniques ensure how to create needs for customers. In line with this, modern marketers are after of how they could specifically create a need for their product or serve well offerings spec ially in the fashion industry (Young, 2011 Oliver, 2011). As a result, customers end up with various choices and options. They could even essentially look out for the best, but one thing for sure is clear about this, they could also demand for what is best for them. The market has become customer-centered, as customers become highly sophisticated in understanding their rights, which in spades leaves a highly competitive market with various key players trying to win as umteen customers as possible. This gives the opportunity for customers to have high expectations on certain products. However, the point of understanding how and who created the product would rarely come to mind. Customers care most about the kind of service given to them which particularly involves the cost (Wilson, 2011). As a result, it is not an integral part of their expectations to understand the entire process of how the product or service offering was formed, but on how much value they could get in return of the monetary value they